They say that the best ideas are born in the most unexpected moments.

ASV Active was born between a 8:00 am Pilates class, a sugar-free coffee, and a glance at a closet that simply… didn't inspire.

It all started with a very simple (and dangerously powerful) question:

"Why can't workout clothes feel as good as my favorite outfit... but also hold up to a HIIT class?"

And so, amidst laughter, sketches, and many fabrics that didn't survive the first squat test, ASV Active was born, a brand that unites performance with elegance, movement with luxury, and attitude with design.

Because for us, being active isn't just about training: it's a way of life.

It's that feeling of walking confidently, wearing an outfit that embraces you without constricting, that accompanies you in every movement, and that reminds you who you are when you need it most.

Our mission is to elevate what activewear means: to create pieces that are not only worn in the gym, but that speak about you outside of it. Clothing designed for women who don't wait for the perfect moment, they create it. Who don't choose between strength or style because they know they can have both.

Every seam, every fabric, every detail is designed with the same precision with which you build your goals: with intention, with character, with a dose of elegant rebellion.

ASV Active is more than just a brand.

It's a statement: luxury is about how you feel when you move.